Pinball Struggles To Survive In A Digital World
Having survived a couple of World Wars, countless recessions, the indignation of lifestyle police, and most recently the video game phenomenon it appeared that pinball was just too tough to kill. That’s why it was a surprise when WMS Industries, the dominant player in the industry for the past decade and the maker of Williams and Bally machines, announced that it was getting out of the business several years ago. Shed no tears for WMS, who is making money hand over fist with their video poker and slot machine division. In fact, following the announcement that they were getting out of the pinball business the company’s stock experienced a small but substantial gain.